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Helping Airtrain track towards online success

Using WordPress and WP Engine, MyWork designed a results-driven, mobile-responsive website for Airtrain that has delivered continuous year-on-year improvements.

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33k Increase in page views » More Stats

The Client

Trailing from the Brisbane Airport into Brisbane, Airtrain is a privately-owned passenger railway and the gateway to Brisbane City. Backed by almost two decades of operation, more commuters choose Airtrain for its cost-efficiency, reliability and comfort. To stay competitive within the market, Airtrain was in desperate need of a website to serve as an informational and online ticketing platform.

The Brief

  • Move over from an outdated CMS site to WordPress, to enable Airtrain staff to easily control and update their website content themselves, without having to engage third-party developers for simple changes
  • Design a fully functional, user-focused website
  • Integrate the new site with Airtrain’s existing online ticketing system
  • Move over from an outdated CMS site to WordPress, to enable Airtrain staff to easily control and update their website content themselves, without having to engage third-party developers for simple changes
  • Simplify a system that may be unfamiliar to many
  • Ensure the website has constant uptime and can be accessed from anywhere in the world, at any time

The Solution

Once the MyWork team fully had a comprehensive understanding of what Airtrain needed from their website, we got to work.

Right from the very start, we engaged WP Engine, a top-tier WordPress management system for Google Cloud hosting, to assist us in migrating important data from Airtrain’s outdated CMS site.

The challenge for this project was that Airtrain had built its own online ticketing system, which needed to connect seamlessly with both WP Engine and MyWork’s strategic WordPress website design.

This task was something that the MyWork team fully took on and nailed. Not only did we build a WordPress website that was fully mobile-responsive, styled to match Airtrain’s branding and easy for users to navigate, we also seamlessly integrated with Airtrain’s existing ticketing system.

15%

More pageviews

2.2%

More new users

2.44%

Increased conversion rate

The Results

Not only did the Airtrain team love the look and feel of the new website, but they began to see performance increases almost overnight.

Best of all, almost 2 years later and Airtrain’s metrics are seeing continuous improvement. With the MyWork team, WP Engine and WordPress behind them, Airtrain is journeying towards building an online presence that is head and shoulders above the competition.

  • 15% increase in page views
  • 2.2% increase in new users
  • 20.7% increase in pages viewed per session
  • 2.44% increase to conversion rate
Airtrain has been thrilled with the results… Having the ability to go in and add our design touch was important but matching that with WP Engine’s performance boost really made this a one-two punch for the client.
Matt Holme
MyWork CEO

MyWork are WordPress experts. If you need a services-based website that is going to load fast, employ mobile-first design and put the power back into the palm of your hand, contact the MyWork team today.

With more than a decade of industry experience, MyWork have solidified their place as the professional web designers who are passionate about helping established businesses own their online presence.

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1300 809 424

[email protected]

15b, 10 Old Chatswood Rd
Springwood, QLD 4127 AU

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